THE A GROUP
Sponsorship is a transaction. We broker it like one.
The A Group structures Formula One and motorsport partnerships for companies that want commercial access, to the manufacturers, owners, and ecosystems behind the grid, not just visibility.
Most sponsorship is bought. The valuable kind is structured.
Companies overpay for logo placement and underuse the real asset. A Formula One team is a gateway to an entire manufacturer-and-owner ecosystem, and the opportunity is access: the introductions and commercial relationships that follow. We define the objective behind a partnership, match it to the right property, and negotiate it as the deal it is.
Define the objective
Clarify the commercial goal behind a sponsorship: who you actually need to reach.
Match the property
Map the objective to the right team or property by ownership and ecosystem, not just audience.
Structure the deal
Source, structure, and negotiate the agreement end to end, on terms built to return.
Commercial access is where we are sharpest. We also structure the full range of partnership value, brand, hospitality, and activation included.
A dealmaker’s approach.
The A Group is led by Andres Conejo, who brings a background in M&A, capital markets, and wealth management. We treat a sponsorship the way we would treat any transaction: a defined objective, the right counterparty, terms that return.
Let’s talk.
If you are weighing a Formula One or motorsport partnership, start with a conversation about the objective behind it.